Campbellsville University

MA in Sport Management, Marketing


1 University Drive

Campbellsville, KY 42718

United States


(800) 264-6014

Program Information

Degrees Offered:

MA in Sport Management, Marketing

Format: Online

Program Description:

The online sport management master’s degree from Campbellsville University gives you the chance to turn your passion for sports into a full-time career. The program will teach you the fundamental business dynamics of the sports and entertainment industry, including marketing, finance, facility development, ethics and sports law. In addition, the program’s faculty offer insight on the industry using their real-world experiences.

Choose between two emphases, administration or marketing, to deepen your understanding and work toward your desired career path. Both emphases prepare you for leadership positions within the sports industry, including opportunities in recreational, interscholastic, amateur, collegiate and professional sports.

  • Administration: Explores topics such as the current issues and trends in various sports, leadership development, sport psychology, event management and promotions.
    Marketing: Focuses on healthcare marketing, human resource management, marketing strategies for international markets and the communication responsibilities within the marketing function.

The core curriculum of the online master’s in sport management requires you to build foundational business skills in courses such as managerial finance, research methods, and facility development and management. You’ll also examine the history, management theory and ethics related to sport administration, as well as the law as it applies to the sport industry.

Campbellsville University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). Our online master’s in sport management is also accredited by the International Accreditation Council for Business Education (IACBE). The fully online degree offers the flexibility and convenience of being able to complete coursework when it best fits your schedule.


Southern Association of Colleges and Schools Commission on Colleges

Facts & Figures

Classification: Master's College or University II

Loans Offered: Campbellsville University’s FAFSA code: 001959

Locale: Remote Town

Size & Settings: 0-999

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