Master of Science in Sport Business

The Master of Science in Sport Business at Temple University’s School of Sport, Tourism and Hospitality Management prepares future sport business leaders for careers in-demand fields including:

• Professional Sports
• College Athletics
• Recreation
• Event Management
• Venue Management
• Sport Analytics
• Sales, Marketing and Promotions

Designed to provide a multifaceted approach to the study of sport business, the program is structured to give students a strong understanding of current trends and policies affecting the sport and leisure industries. Students benefit from an experiential driven curriculum that allows them to gain hands-on experience through class projects and a built-in internship. All students work closely with the academic director and Center for Student Professional Development to create personalized paths to achieve their professional career goals. 

This graduate program is structured for students to keep or pursue full-time employment or internships and assistantships during the day. With all courses beginning after 5pm, the program gives students the flexibility to complete the degree in as little as 4 semesters or up to 4 years.

Concentrations: There are four concentrations, allowing students to specialize their learning in specific areas.

Athletic Administration Concentration

• A concentration in athletic administration exposes students to issues in governance, policy-making, facility operations, fundraising and compliance within intercollegiate or scholastic athletic programs.
• Courses include: Fundraising and Development; Governance and Policy in Intercollegiate Athletics; Sport Sponsorship and Sales; and Compliance and Student Athlete-Affairs

Recreation and Event Management Concentration

• The recreation and event management concentration gives students the opportunity to learn and apply critical theory and best practices in areas of programming, event execution and fundraising based in the public and non-profit sectors of the sport industry.
• Courses include: Fundraising and Development; Evaluation of Programs and Events; Business of Non-Profit Organizations; Event Management

Sport Analytics Concentration

• Concentrating in sport analytics prepares students to comprehend and apply analytical methods to make decisions regarding team and player evaluations within the sport industry.
• Courses include: Intro to Sport Analytics; Applied Sport Analytics; Advanced Sport Data Analysis and Visualization; Professional Portfolio in Sport Analytics

Sport Marketing and Promotions Concentration

• A concentration in sport marketing and promotions helps students understand, develop and implement effective strategies that impact production, consumer behavior, and pricing and distribution methods that innovate the game day experience. 
• Courses include: Sport Sponsorship and Sales; Consumer Behavior in Sport and Recreation; Sport Media and Communication

Interdisciplinary Study: The program encourages interdisciplinary coursework, research, and interactions among faculty and students with interest in the economics of sport, marketing, stadium and arena management, administration, public recreation, fundraising, policymaking, and finance.

Job Prospects: Students typically pursue careers in college athletics, campus recreation, professional sports, sports governing bodies, youth sports, stadium and arena management, and parks and recreation.

Study Abroad: Students who wish to do their internships abroad work closely with STHM’s Center for Student Professional Development, which assists with the necessary contacts and supervision.

Time Limit for Degree Completion: 4 years

Campus Location: STHM classes are held at the University’s Main campus with business electives offered online or other Temple campuses  

Full-Time/Part-Time Status: The degree program can be completed on a full-time or part-time basis.

Time Limit for Degree Completion: 4 years

Campus Location: Main, with business electives offered at the Fort Washington, Ambler, or Center City campuses, or online

Full-Time/Part-Time Status: The degree program can be completed on a full-time or part-time basis.